A Complete List Buuilding Walk Through
Email marketing is a powerful tool to use when you’re trying to grow your list.
It’s important to make sure that your content is relevant to the reader and that you are not spamming people.
It’s also important that you send personalized emails, so that people feel like they’re getting a one-on-one conversation with you.
Apart from using the “personalization” tools inside your autoresponder, another way to do this is by asking questions and following up on their responses. You should also be sure to send emails at the right time of day, so that people will be more likely to open them.
There are some great WP plugins and SaaS options to make quizzes and surveys that not only engage your customers but also let you know what they are really looking for, i.e., if you ask well-worded questions in the right order, your customers will actually end up telling you what they want to buy!
So please feel free to read our huge 14.000 word article starting below here, and then you can head to our Teachable site… and learn how things really work. Don’t panic, there’s a heap of FREE stuff there.
We think you should have a basic understanding before you jump into any online business, so we’ve put together around 1000 Video Lessons covering most aspects of Digital Online marketing, including eMail Marketing & List Building, with the first Video Lesson in every Course absolutely FREE.
So please enjoy this article and If you like this piece, you can read the whole article as an eBook “eMail List Ninja” for Free over on Teachable HERE
Blog Post Outline
Blog Post 1: An Introduction To Email Marketing
Blog Post 2: Autoresponder Comparison and Review Blog Post 3: Top Tools for Creating Landing Pages
Blog Post 4: Opt-In Landing Page Tactics
Blog Post 5: Email Copywriting – How To Write Effective Email Copy That Gets Opens and Clicks
Blog Post 6: Subscriber Relationship Building
Blog Post 7: Autoresponder Sequence Power
Blog Post 8: Landing Page Traffic – How To Drive Traffic To Your Opt-in Landing
Blog Post 9: List Monetization Tactics
Blog Post 10: List Segmentation
Blog Post 11: Getting Inboxed – Your Guide to Email Deliverability
Blog Post 12: Email List Maintenance
Blog Post 1: AN INTRODUCTION TO EMAIL MARKETING
If you run a business, a website, or a blog and you want to increase your audience as well as increase engagement, then the single most effective way to do that is with email marketing.
If you listen to pretty much any top marketer, they will almost always tell you this. They will almost always say that the most important aspect of their marketing—the thing that led to their success—was email.
And there’s a very good reason for this. Or ten…
Email marketing allows you to reach your audience in an incredibly direct manner. Unlike other forms of marketing, you will be able to reach your target audience directly in their inboxes, without the need for a third party. That means that you’re not reliant on a platform like Facebook or Twitter, or at the mercy of potential changes to policies that could render your messages unheard. It wasn’t that long ago that Facebook made the decision to change its system so that only a small percentage of posts from pages got through to followers.
With email, your messages go directly to the users. That means that nothing can prevent you from reaching them, and you know that 100% of everything you send is going to reach the recipient.
It means you won’t lose your large list of subscribers if Facebook decides to delete your account inexplicably (this has happened to me) or if they decide to delete their accounts.
This is a relationship that is directly between you and the subscribers. But that only scratches the surface of why email marketing is so effective.
As you will see in the remainder of this report, there are numerous additional benefits to email marketing and numerous reasons why you should devote more time and energy to email marketing.
By the end of this report, you’ll understand precisely what makes email marketing important, and you’ll hopefully be motivated to dive into the rest of the course to find out how you can make it work for you.
First, a Few Stats. First, let‟s take a look at a few stats which perfectly illustrate just how impressive email marketing really is and how it is transforming business…
For example, did you know the following figures?
∙ Email marketing has a ROI of 4,300%
∙ 91% of consumers check email daily (most people check it much more!)
∙ When surveyed, companies say that email marketing is more profitable than: PPC, content marketing, display advertising, mobile ads, social media
marketing, direct marketing, affiliate marketing…
∙ 66% of US consumers aged over 15 have made a purchase as a direct result of an email campaign
∙ 1/3rd of consumers say that they open their emails on the basis of the subject line alone
So, what does all this tell us? Why are these stats the way they are?
Firstly, let’s consider the ROI. The reason that ROI is so high for email marketing is actually because the cost of entry is so low. “ROI” is “return on investment,” the amount of money you make versus the amount of money you spent in order to make it! costs? It also takes very little time (remember, time is money!). In short, this is an incredibly quick and cost-effective way to start marketing.
Another interesting stat is the fact that 91% of consumers check their email every single day. That’s a huge statistic, but in reality it’s probably rather conservative. The reality is that most of us check our phones not only every single day but countless times throughout the day.
The reason for this is that we get a notification each time we get a new email. There is no way for us to miss an email, which stands in stark contrast to a Facebook post or a Twitter Tweet, which is very easy to miss.
In fact, the main way that you tend to hear about new Facebook posts is via email. Think about the Facebook pages that you have liked. Can you honestly say that you get 100% of the messages that any of them put out?
The obvious reason for this is that most of us only check Facebook every now and then, and even then, we only see a small percentage of what’s on offer because that’s what makes it to our home feed. The only way we would have a chance of seeing 100% of the content from a given page is if we were to manually navigate to that Facebook page every single day and scroll down through the posts, and who cares enough about a brand in order to do that?
With email, on the other hand, you not only check your inbox multiple times a day anyway, but you also get alerted each time a new message comes through.
Of course, this only applies to your inbox and not your “social mailbox” or spam – but using the tips you’ll learn throughout this… you’ll learn how to ensure you end up in the inbox and not one of the other two.
So, that’s what the stats have to say, but what about the things that a survey can’t quite capture?
Top Reasons You NEED to Invest in Email Marketing
Here are some of the top reasons that you can‟t afford not to invest in email marketing…
1. Email Marketing is More Personal
The first and most important consideration is simply that email marketing is much more personal as compared with other forms of marketing. When you send someone a message via email, you are messaging them in their inbox, and that means your messages are going to be placed right alongside messages from their friends and family, as well as all the other things that they signed up for.
All of a sudden, the way that your messages are parsed and interpreted changes. Suddenly, this is in a folder filled with correspondence that demands attention, and your email message will take on that same importance as a result.
It is your responsibility as a marketer to capitalize on this as well, by ensuring that your content is written in a way that feels personal and direct—this will have a much better impact on readers and make them much more likely to sit up and take notice of what you are saying. People like getting messages from people, not companies.
2. Email Marketing is Immediate
With email marketing, you have complete control over your message, and that even includes the timing at which it is sent.
On Facebook or Twitter, you will write a message and then hope that your followers see it at some point in the near future. However, with email marketing, we’ve already discussed that your recipients will get a buzz in their pocket as soon as the new message comes through. Even if they have several messages that they haven’t read (meaning that they won’t get notified for each new message), they’ll still tend to check their messages to dismiss those unread contacts several times throughout the day.
That now means that you can time when your message gets seen, and therefore you have some control over what mood the recipients are in when they get your message and how they are likely to respond. This is crucial because – as with comedy – timing is everything when it comes to marketing. If you can send a message at the right time, then you can take advantage of current events, or of the fact is that your subscribers are likely to be tired and thus more impulsive. You just don’t get this kind of control with any other form of marketing. We’ll learn more about how you can utilize timing in your email marketing over the next several reports.
3. Email Marketing Requires Permission
This is actually a very important aspect of email marketing, and it’s one that makes every message much more effective and impactful. The simple fact is that in order to send a marketing email to someone, you first need their express permission. And that permission requires them to actually give you their email address and contact details. This is not as simple as clicking “like,” and it is not something they can do by accident.
You might think that this is a bad thing at first. After all, it means that you’re going to have a much shorter mailing list and your subscribers might be less inclined to sign up.
But that is actually a positive thing, a big positive. Why? Because it means that the quality of your contacts is much higher. In marketing, quality trumps quantity every time, and by a large margin at that.
If your recipients want to be there and are interested in signing up, that means they will read your messages and are much more likely to click “buy” or pass the message on to friends.
And the very act of giving you their email address also increases that trust. When someone gives you their email and invites you to message them, they are showing that they trust you not to abuse that power and that they value your ideas enough to give up some of their privacy. This way, they become “members” of your movement.
Again, we’ll look at how you can ensure your contacts are 100% valuable and the right fit for your list in future instalments.
4. Email Marketing Allows Smart Use of Data
Something that a lot of eBooks and blogs don’t touch on is just how much data you get when you use email marketing, or how flexibly you can use that data. With email marketing, you’ll be able to sort your contacts into categories so that you can choose to target only the right kind of recipient with your messages. That might mean that you send messages only to people of a certain age, a certain gender, or in a certain location — and this can drastically increase your conversion rates.
All of this means you can see which leads are cool, warm, and “hot,” and you’ll be able to convert only the recipients who are likely to be tempted and not likely to be frustrated by your contact.
On top of that, seeing this kind of information can help you to design better campaigns—by seeing which types of messages get opened the most and which types of recipients are more receptive to your message (so that you can try and get more like them).
In short, email marketing gives you control over numerous very important metrics, which allows you to target precisely the right people at precisely the right times.
When you combine all these different factors, you have a method of marketing that is simply unparalleled. Many marketers and business owners will put it off as it seems like a lot of work, but in reality, once it is set up and you understand how it works, it couldn’t be simpler. And the payoff is enormous.
Email marketing absolutely MUST be a part of your marketing strategy, and over the rest of this course, you’re going to learn how to take advantage of it in a MASSIVE way.
If you like this piece, you can read the whole article as an eBook “eMail List Ninja” for Free over on Teachable HERE