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One of the hottest issues in performance marketing today is content attribution – how to understand where your content journey is succeeding, and using that information to put...Julian
A few weeks ago, I planned a trip to Charlotte. I booked my flights, and the day before I was supposed to leave, I tried to find my confirmation email.Julian
Programmatic advertising is sweeping the globe. This year, eMarketer predicts double digit growth in programmatic spend in Europe, echoing trends already happening in the US....Julian
It’s no secret that the way people buy has fundamentally changed over the years. These days, people are conducting their own research, reading product reviews, and...Julian