When you are starting out with PLR, it can be difficult to know what to do. How do you find the right PLR? What should you use it for? There are so many things to consider, and the possibilities are endless!
When you are starting out with PLR, there are a few things that you need to keep in mind. The first thing to keep in mind is that if you want to sell PLR, you need to have a website and an email list, but don’t panic, these are NOT HARD. to organise, and we’re here to help.
You need to have content that is not just rehashed or recycled. The best way to get started with PLR is by choosing one niche and developing a website around that niche, writing or rebranding and reworking content that is unique and interesting, and then promoting your site.
Please feel free to read our 12.500 word article starting below here, and then you can head to our Teachable site… and learn how things really work, don’t panic, there’s a heap of FREE stuff there.
We want to make it easy for you to explore your options before committing to one specific method of PLR selling, which is why we’ve compiled roughly a thousand video lessons covering most aspects of digital online marketing, including PLR, and we’ve made the intro/first video lesson in each course available for free.
If you like this piece, you can read the whole article as an eBook “PLR Profits” for Free over on Teachable HERE
Introduction
Blog Post 1: What is Private Label Rights (PLR)?
Blog Post 2: Where To Buy Quality Private Label Rights Products
Blog Post 3: Start With The Right Tools
Blog Post 4: How To Customise a PLR Product
Blog Post 5: How To Get Your PLR Product Redesigned and Rewritten
Blog Post 6: How To Get Your Sales Page Up And Running
Blog Post 7: How To Get Your Opt-In Page Up
Blog Post 8: How To Start Making Sales
Blog Post 9: How To Increase Sales Using Upsells
Conclusion and Summary
Introduction
One of the best things about selling online is that it can often mean you get to “skip” a lot of the grunt work that is normally involved in designing and selling a product. That means that you can avoid having to create a product from scratch, having to spend thousands on marketing campaigns, or having to manufacture physical goods. It has never been easier for anyone to decide they want to start making money and then begin making sales from the comfort of their own home.
While there are many business models that allow for this kind of ‘fast tracked’ success, few can rival the impressive speed and efficiency of selling private label rights products, and as we’ll see, this is a business model that can start earning you money in days (or less!). Not only that, but this is a business model that requires no technical skills and that anyone can use. There is no need for programming, video editing, or even advanced search engine optimization.
Sound too good to be true? Well, in this case, it really is that good! Here’s how it works…
Essentially, a private label rights product is a product for which you have the full rights. That means that it is yours to do with completely as you please, and the only difference between a PLR product and one you make yourself is that it won’t be exclusive.
designed by professionals to sell like crazy. With no need for those people to write their own books, edit their own videos, or even put together their own marketing materials… this is literally a “cut and paste” business model that is simple to implement and almost fool-proof in execution.
What You Will Learn
Sounds good? Then keep reading to discover everything you could possibly ever need to know about PLR. You’ll learn how to choose the best PLR products that are guaranteed to sell in large numbers. You’ll discover how you can edit and customise your products to better fit your brand image and to increase your sales, and you’ll learn to market and promote your products to bring more sales to your business.
Here are just a few of the specific things you will discover throughout this book:
∙ Where to find the best PLR products
∙ What different types of licences mean and what you need to look for
∙ How to pick the right products that will sell the best
∙ How to customise products to help them fit your brand
– How to Face Competition That is selling the exact same thing! ∙ How to set up your sales page
∙ How to process orders
∙ How to build a mailing list
∙ How to scale your business
∙ And much more!
Are you ready to start creating your own highly profitable income model in just a few simple steps?
Then read on!
Blog Post 1: What is Private Label Rights (PLR)?
To recap, PLR means that you get the full rights to edit and distribute a product. There is no need to credit the original author; all profits are entirely your own and you make changes wherever you see fit.
Of course, you will first need to buy the product from a seller before you can start doing this. The seller will be someone who is good at content creation but perhaps doesn’t want to do their own marketing. Either that, or they’ll already be selling the products themselves,and they’ll simply see this as another way to start making extra cash from something they’ve already created (by also selling to marketers and charging a little more to give them the full rights).
The creator can continue to sell their own book, so they are not losing anything by making additional sales in this way, especially if they sell mainly through their own list, and so they are unlikely to be going into direct competition with others. From your perspective, this means that you can buy a ready-made product and go about selling it as you please.
Except it’s generally even better than that. Normally, you’ll find that the creator also packages in a lot of other extras to help you sell. That means they might provide you with a’ready-made’ sales page, ready-made email marketing messages, ready-made freebies that you can give away with your product, and more!
The products themselves can also vary, but they will generally be digital products. That means the product is something intangible that provides value by offering information. The most classic and obvious example is selling eBooks, which are simply large, book-length documents saved in PDF format (in most cases).
Other options, however, can include courses, video courses, audiobooks, software, reports etc.
Likewise, a PLR product can, of course, focus on nearly any niche, whether that be fitness, making money online, dating, or something else entirely. In any case, the best strategy is to look for a niche that you are interested in, or better yet, one in which you have already established yourself as an authority.
Why You Should be Excited About PLR
So why is this so exciting? Why should you be eager to start getting involved with PLR products?
The first and most obvious advantage of PLR is that you won’t have to make the products yourself. If you want to sell a 20,000-word eBook, for instance, then all you need to do is to find the book you like and then place a ‘buy now’ button on your website.
This means you don’t need to be a fantastic writer; it means you don’t need to spend days or months writing a book; and it means that you don’t need to handle things like editing the front cover or formatting the layout.
What’s more, is that the end product you’ll get to sell is likely to be more professional than whatever you could create yourself. That is not to diminish your abilities as a creator, but simply to state that a PLR product is one that was designed and built from the ground up by a team of experts (or an individual expert…), by people who do this for a living and are well-versed in the market.
These are people who have access to all the most useful tools for creating products and who know how to put something together that will get a response from audiences. This, of course, increases the likelihood that it could end up taking a long time to follow up and build on that initial success.
Compare this with selling PLR products. Here, you can launch a product and quickly start making big sales, and then follow that up almost immediately with a new product. You can then pour the profits from that into two new products or three—quickly and effectively scaling up your business for massive profit.
Likewise, if you buy a PLR product and start selling it and it doesn’t go right, then you haven’t lost much. A PLR product won’t set you back by that much in most cases, and because you didn’t have to invest huge amounts of time, you can simply pick up the pieces and then try again!
Even more powerful is the fact that you can choose products that you already know are selling well. That, in turn, means that you can 100% guarantee that the products at least have the potential to sell well. They’re already selling and the only thing that is changing is the website they are selling from. You are literally stealing someone’s tried and tested business and then dropping it onto your site.
There has never been a more straightforward way to make money—one that offers better odds for you as the seller!
Types of Rights
Before you jump in, one of the first things you need to consider is the type of rights that you are going to be buying. This is important as getting it wrong could mean that you can’t actually sell the product, or that you can’t edit it—the latter point may or may not be an issue depending on your intended business strategy.
There are a few different terms you need to familiarise yourself with in that case. These are:
Resale Rights / Resell Rights (RR)
Master Resale Rights (MRR)
Private Label Rights (PLR)
Personal Use Rights
Public Domain
And more.
Let’s take a look at each.
First of all, Resale Rights (RR) mean that you have the right to resell the product. This is pretty straightforward and does precisely what it says on the tin. However, this does not necessarily mean that you’ll be able to make edits to the product. You may be able to, but in that case, you have additional rights on top of the resale rights and you need to check that this is explicitly stated. In most cases, you’ll also gain access to some of the sales materials that the creator has been using to sell their products. In this way, you are being actively encouraged to sell!
Meanwhile, Master Resale Rights (MRR) imply that you not only have the right to resell the product but also the right to resell the rights. In other words, you can resell the product to other marketers so that they can resell it as well! This creates another avenue for you to sell through and is especially useful if you happen to be in the internet marketing niche, in which case, most of your potential customers will probably be interested in buying as well. Again, though, you might not always be able to change the original documents or files.
Private Label Rights (PLR) is where the product becomes truly yours as you are given the rights to edit the content(s). Now, you have the ability to make edits. You can also put your name on it, your company’s brand on it, and you can even change the very topic of the product or the conclusion. Edit, Add, and Delete as desired.
This is where things get even more exciting for marketers, as you now get to sell something as though it were your own product, and that in turn means that your business gets the credit. What’s more, it means you can change the product to better fit the niche you’re in, to be more appealing to your specific audience, or to align with your personal views and ideas.
An important note is that, depending on the vendor you purchase from, you should always do your due diligence and read the license that is included.
Typically, you, as a private label rights holder, cannot resell the same contents out of the box the same way the vendor is selling it. That would be considered “Unrestricted Private Label Rights”. (also named ‘Transferable PLR’)
Some vendors allow you to resell the master resell rights and/or resell rights, while others restrict you to selling user licenses to prolong the shelf life of your investment when you choose to sell “AS IS” in non-editable PDF format—something you never should do in the first place. PLR enables you to make the product UNIQUE.
You’ll also find some vendors force a minimum price to sell the product for. (But price fixing is illegal in the eyes of the law.) Before you try to change the product or sell it, you should read the license and agreement. If you’re unsure of its usage, it’s a good idea to contact the vendor directly.
Another type of product to look into is “Public Domain Content.” This is content that gives you all the same rights as PLR content, but with one key difference: you don’t have to buy it! In order to resell or edit a book or video course that someone else has written, you first need to buy the license.
That is what you are paying for more than the product itself. But with public domain content, the license belongs to everyone. People are within their rights to sell it to you, but you are also within your rights to get it free of charge, as long as you can find it on your own.
Public domain content is simply content that no one owns—and thus everyone owns. It has content that was published between 1923 and 1963 and hasn’t been renewed or passed on. It also includes content that belonged to authors who have since passed away (though it normally takes 10 years for the content to pass into the public domain).
What this means is that if you were able to get your hands on a very old manual explaining a subject, then there’s no reason you can’t edit it slightly and resell it! Just make sure that the content is not too badly out of date.
Finally, if content is under the creative commons licence, then that means that the individual who created it is happy for you to use it. This might mean you can use it for your own creations, but it may not include commercial ventures. Conversely, it might include commercial ventures but require you to give credit to the creator (or potentially to pay them dividends). It might be free for you to use as you wish, but it might not allow you to edit the original.
Personal use is the term for something that you can only use for yourself. Likewise, you should also consider the term “fair use.” Fair use means that you are using snippets of the original product in order to make a point or perhaps to review that product. This is more of an issue for YouTubers who want to include shots of films they are reviewing. However, this is not something you should be concerned about in most cases!
In short, you should be looking for private label rights in all cases when considering the products you want to sell!