When Orbit Media Studios decided to research how business bloggers go about doing their thing in 2014, it wasn’t intended to be a one-and-done project. The mission was — and still is — to track how business blogging evolves.
Why? Because successful inbound marketers thrive when they master content marketing and, of course, blogging is an all-important cornerstone for most strategies.
After establishing some essential benchmarks regarding how bloggers create, format, and measure their posts in years one and two of the study, Orbit Media began probing the 1000+ bloggers that participated in the survey to learn which tactics contributed most to achieving their desired results.
For the past three years, Orbit’s been focused on correlating blogging tactics with results. As trends emerge, the story continues to get more intriguing with each passing year.
In late 2018, the father of the study, research master Andy Crestodina, put considerable effort into reporting how those that saw their efforts reap strong results differed from the pack.
The results of the survey, along with Andy’s comprehensive analysis and 25 graphs to depict the data, are presented in full here. However, this year — year five of research — me, Andy, and the data-crunchers at Orbit also set out to create a side-by-side-comparison of how the average bloggers’ tactics differ from the top 20%.
Spoiler alert — the conclusion is the more you put into business blogging, the more you get out of it.
Take a look at how above average bloggers get above average results.