The Google Keyword Tool is one way to help you identify topics
through researching interesting keywords. In this chapter, we’ll
walk you through how to use the Keyword Tool to get the best
results. It’s not just a matter of sitting there thinking up
words, but actually using the tool to think them up for you.
However, that’s not the only way to really ramp up your
potential topic appeal.
The #1 way to make your topics appealing to a wide audience is
to have a knock-out title. Yes, that’s right, the first step of
identifying topics starts with titles and the search engines
weight these heavily in their search engine algorithms. So,
while you can use the Keyword Tool to help you locate words to
use in your title, to give your articles some Search Engine
Optimization (SEO), the real way to make them profitable is to
make them grab the reader as well as the search engine.
Finally, even having a good idea of what topics you want to
address, you still might have to think up multiple articles for
the same topic. That’s where a tool called Rack and Write Mixer
can help you generate titles from various disjointed phrases and
power words that you have thought up. This way, it takes a
little less time to brainstorm potential topics and they are
targeting all of the elements of good Internet marketing too.
In Depth: Google Keywords
We’ve talked a little about the Keyword Tool already, but now we
will go into the details of how to use this tool to start
generating titles that make your topics profitable and optimized
for maximum exposure. Make Audience-Oriented Adjustments
One of the first things you should do is to set up the tool for
whatever country and language your major audience happens to be.
You can find out what your biggest audience is regionally by
checking the administrative panel of your website for the makeup
of countries visiting your site. This is important, even for all
English language sites because even English is spoken
differently around the world. People in the UK will visit a site
and see different spellings and instead of realizing that you
are an American company, they might think you are just not a
very good speller, and thus unprofessional. So, try to suit the
tool to the language you want to highlight most. At the very top
of the tool you will see a sentence that says: “Results are
tailored to English, United States.” There is a link next to
that that simply says, “Edit.” Choose the link and change the
main language and country, if necessary.
The tool can search three different ways, based on a keyword or
phrase, based on a URL, or based on some content. For this
section, we’ll concentrate on choosing to search by descriptive
words or phrases by making sure that radio button is selected.
Next, you want to enter the word or phrase that you’ve
brainstormed to start the process of finding other ideas or
words that might work for you. You will need to type in the
letters in the captcha facility that keeps spammers off the
site, but it doesn’t do anything to your search results. After
you get the results back, you can search through the list and
look at the competition for the keyword or phrase, the
approximate search volume for the month, and the average search
In general, what you want to find is a word that has a low level
of competition with a high search volume. Of course, that’s
nearly impossible to find these days as advertisers are very
savvy. But, you can at least get a good idea of which ones are
worth trying to use. If you use something with a high
advertiser’s competition value and a high search volume, the
odds of being in the top search results are practically
non-existent because major players are hogging the traffic on
those. There are other search metrics that you can add to your
list after it is generated. You have to use the drop-down box
that says, “Choose columns to display” to add other columns.
One other column that is great to see in the results list is
Estimated Avg. CPC, which gives you an idea of the payout
associated with the keyword or phrase in the Google Adwords
system. Using low competition words with high CPC values is one
way to generate more Google Adwords dollars on your own sites,
as SEO articles will cue the Google server to serve up ads
related to what’s on your page. If it sees high-paying words,
the ads served that people can have the opportunity to click are
often also high-paying ads.
If you find some additional keywords in the results that lead
you to new keywords, don’t be afraid to pull them out of the
list and run them alone in the Keyword Tool to see what comes
up. You will find this helps you to brainstorm different ways to
find words for your topic title that are going to bring in
traffic and money to your sites.
Keep an Eye out for Tutorial 9
All the Best, Jules & Jan
Always remember “Life is to be Enjoyed Not Endured”
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