Paying for professional content is fast but it’s not
necessarily cheap. Since you’re going to be paying a fair
amount for it you should make sure you get your money’s
worth. It’s important to evaluate a writing service or
individual freelance writer before you decide to enter a
business relationship with them. In this section, you’ll
learn what to look for and what to avoid in a professional
writer or writing service.
Check Out Their Website
Almost no one is going to be doing this kind of business
without a nice website. For writing services and
freelancers, this is more the rule than the exception. This
holds particularly true for writers and services that
specialize in web content it would almost be hypocritical
for them not to have a website.
Looks are everything
– At least one valid contact method (physical address or
phone number) outside of an e-mail address
– A general pricing range or schedule or an invitation to
contact the writer or service for a free quote
– Easy-to-read, error-free copy and clean page design
– Information about the writer or writers’ experience, past
or current clients, and/or writing samples
– A list of services provided and/or areas of expertise
If the writer or writing service has taken the time to put
together a website that demonstrates professionalism and
knowledge, they are likely to put the same effort into the
work you commission through them. Sloppy websites can
indicate sloppy writing quality something you want to avoid.
Samples and Examples
It’s never an idea to jump into something blindly,
especially when you generally can’t get a refund or that
many revisions. Never hire any writer who doesn’t provide
samples of their work. Most will have samples posted on
their websites. If they don’t, and you still want to
consider working with them, e-mail and ask for a sample. If
the sample is riddled with spelling and grammar errors and
poorly constructed sentences, you should look for another
In most cases, writers who don’t have posted samples are
new to freelancing. However, they should still be able to
demonstrate their abilities. Working with new writers is
not necessarily something you should avoid, but it’s
important to make sure they can actually provide a
finished, coherent piece.
Less Money isn’t Always Better
You really do get what you pay for and often times a writer
will charge a meagre fee because he or she will do meagre
work for you. As with many other products or services, when
it comes to commissioned writing, you get what you pay for.
You should expect to pay the going rate for quality
writing. This varies according to the type of writing
provided, but for SEO articles and web content it is fairly
consistent. Usually the writer’s fee is per word or a flat
rate per article according to a word count range (250 to
400 words, 500 to 700 words, and so on).
There are two common reasons for writers offering their
services for substantially less than every other writer in
that field: either the writer is new or inexperienced, or
there is a scam afoot. In either case, investigate the
writer or company, check out their samples, and use caution
when paying dirt-cheap fees for content.
Be aware of Plagiarism and Copyright Infringement If you
suspect a writer or writing service is using a template or
recycling material they claim is original, there are a
few ways to find out whether your suspicions are correct:
– Copy and paste two or three sentences from the sample text
into a search engine such as Google or Yahoo. Chances are,
if it’s a scam you will come up with several links leading
to the exact same article on different websites with
– Look up websites that deal with the subject of the article
and question and check out their article archives to see if
they have the same title.
– Go to www.findarticles.com and search for the title or
unusual phrases within the text of the sample article.
– Enter the URL of the page containing the suspicious
writing sample at www.copyscape.com to view other pages
that contain the exact same content.
Free is not always good
There are plenty of resources out there for free articles.
However, they still have a price: you have to list someone
else as the author, and include a link to their website.
This tells Internet users that you aren’t knowledgeable in
regards to your business, and have to rely on other people
to explain things for you.
When you post articles written by other people in your
business area, many of your website visitors will conclude
the writers of the articles are more informed and more
trustworthy than you. They will visit these other websites,
and likely won’t return to yours. When it comes to Internet
marketing, first impressions count. Posting free articles
on your website will often make you lose business.
Keep an Eye out for Tutorial 6
All the Best, Jules & Jan
Always remember “Life is to be Enjoyed Not Endured”
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