Before we break into a bunch of advanced techniques on how
you can do the writing yourself, we first need to decide if
doing your own writing is the best option. Do you become
incredibly stressed at the thought of writing a short
e-mail, much less a 500-word informative and entertaining
article? Do you simply not have time to generate pages and
pages of content? Fortunately, there is another alternative
to writing articles yourself: you can pay a professional
writer to do it for you.
There are thousands of writing services and individual
freelance writers who are more than willing to provide you
with professional, customized content for your website.
Web-based and SEO (search engine optimized) writing has
become a profession unto itself, as more and more
webmasters discover that original content is the key to
Internet marketing success.
Paying for professional content can be the perfect solution
for those who don’t have the time (or the interest) to
develop writing skills. Hiring a professional writer to
generate your articles leaves you free to concentrate on
your business and ensures that you will have quality
As with any other business proposition, there are
advantages and drawbacks to hiring a professional writer.
In this chapter, we’ll take a look at the pros and cons of
paying for content and help you make an informed decision.
Having your articles professionally written has its fair
share of benefits. Here are some of the key advantages of
having someone else do the writing for you:
The Pros Know What They’re Doing
Unless you happen to have extensive experience working as a
copywriter then it ís pretty safe to say that a professional
writer will be able to create at least slightly better
articles than you alone; they have the experience. They
understand what Internet users want to read and how they
want the information presented to them. They are
experienced at not only writing articles, but also at
researching topics to find the best, most relevant
Keywords are also a subject that professional writers have
extensive experience with. All you have to do is give them
a list, and they’ll plug your pertinent phrases into the
article text seamlessly. They can generate those
all-important must-read titles that will catch the
attention of readers and search engines alike. When you
hire an article writer, you get clean, error-free articles
that boost your credibility and make you the expert. Custom
articles with your byline set you apart from the
It Can Save a lot of Time
You bought this book because you want to create a crapload
of content fast right? When you outsource your article
writing to a professional, you save time. Often, the time
you save is worth far more than the fee you’ll pay the
writer. You may find that the speed writing techniques in
this books aren’t suited for you. It’s a good idea to weigh
the cost of custom articles against the time it would take
you to write them yourself. You can get a high quality
500-word custom article written for $10 to $25, and
turnaround time for a single article for most professional
writers is usually a few days. Compare that to the time it
may take you to generate a good article: hours, or even
weeks of research and writing, depending on your own
experience. Would your time be better spent developing your
business? If the answer is yes, you should seriously
Another time benefit to hiring a professional is the
ability to order articles in bulk. Writing services will
generally offer a discount if you order a number of
articles, and you’ll usually get them within a few weeks.
Ordering bulk custom articles is a great way to jumpstart
your visibility and gets the marketing ball rolling.
You Get the Glory
Hiring a professional writer for custom content creation
means (usually) you buy the rights to the work as well.
This means you own the content. You don’t have to list
someone else’s name in the author bio you get to add your
own bio and signature file, and help to position yourself
as an expert.
Some people think that giving yourself credit for articles
that you didnít explicitly write yourself; this is far from
the truth, you bought the rights to those articles so they
become solely yours. In fact, it is common practice in both
business and publishing. However, some people are
uncomfortable with this custom. If this is you, consider
listing the writer as a co-author: By John C. Business,
with I’m a writer. This way the writer is credited, and you
can still list your own bio at the end of the article. The
Ever heard the phrase with the sweet comes the sour? That
applies to just about anything, content creation included.
Hiring professionals has its own detriments. Fortunately,
most of them can be avoided with due diligence on your
part. Keep yourself informed about buying articles and you
can ensure your investment will pay off.
Be Careful about Additional Charges
This is the one unavoidable drawback: you must pay for
professional writing services. If you’re not paying for the
content, youíre not getting the rights to the work. This
means you donít get credit, and all those visitors who read
that brilliant article will be impressed enough to click
the link to the author’s website and may not come back to
Stiffing the writer you hired is a bad idea. Though some
people do manage to get free writing by asserting the final
project is unacceptable or not what I envisioned,î this
practice will put you on writers bad books. Word gets
around in the writing community, and you may find that no
one is willing to work with you. Plus, it’s just plain
mean & writers need to earn a living, too.
Remember to weigh the money you’ll spend against the time
you’ll save. Most of the time, you’ll end up at an
advantage in the end.
Writers Don’t Necessarily Know Your Business
When you hire a professional writer, or any freelancer, you
have to deal with the fact that they really donít know your
business or your products the same way that you do.
Ultimately, you are the most qualified person to write
about your topic. However, there are ways to ensure the
articles you outsource are written to reflect your
Writers can adapt. The more information they have about a
subject, the better the finished pieces they will be able
to produce. When you pay for professional content, consider
providing the writer with a copy of your book, e-book,
special reports, or product. This will help them write the
best possible articles for you. Also, consider providing
the writer or writing service with a rough template you
would like them to follow. This way, you can be sure the
ideas you want to promote are included in the final piece.
Watch Out for Scams!
Every industry has its scam artists, and writing is no
different. There are a number of ìwriting servicesî out
there promising fast, cheap content for your website.
Unfortunately, the content these scammers offer is not
originalóitís often a series of template articles with
keywords plugged in.
You can avoid hiring scam writers by knowing what to look
for in a writing service. Often, the price itself is a
giveaway: ìArticles for just $1 apiece!î With a price that
low, itís most likely a scam. Few writers will work for so
little; if they are, it usually means theyíre not
workingÖjust filling in a template. Another tip-off is
turnaround time. If the writing service promises dozens of
articles in twenty-four hours, itís unlikely that they
could generate that much original content in such a short
To avoid scam artists, follow the advice you’ll find in the
next section of this book.
Keep an Eye out for Tutorial 5
All the Best, Jules & Jan
Always remember “Life is to be Enjoyed Not Endured”
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