“Industry Expert” Opinion

“Industry Expert” Opinion

The Marketer’s Guide to Brand Awareness

Ninety-four percent of the world’s population recognizes the Coca-Cola logo. That is an awesome statistic, but at the same time, it’s not surprising. The Coke company is an icon. Just a split-second glimpse of the white curly font and banner against the bold red background is enough to fire up the brain’s recognition engine. But […]

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What is Video Search and How Can it Help Your Business?

Studying how people use video search to find the content they want is an essential but often neglected area of marketing. When we understand how video search engines work, we can begin to devise marketing strategies around this traffic source. When you understand your audience’s search intent and properly optimize your videos, you unlock new […]

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The Top 5 Reasons Brands Make Videos [New Research]

Video is fast-becoming the preferred tool for most marketers to connect with and reach new audiences. Video marketing is undeniably effective, too — in fact, including a video on a landing page is capable of increasing conversion rates by over 80%, and the mere mention of the word “video” in your email subject line increases […]

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Why the SSL Green Bar No Longer Exists

Major web browsers are always evolving, and with them SSL trust indicators. SSL trust indicators are symbols and markers that appear in your web browser to show that the website you’re visiting has an SSL certificate. (For those who aren’t in the know, SSL certificates encrypt communications between web browsers and websites. Learn more about […]

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5 Content Marketing Trends to Watch in 2021

There’s no denying that content marketing is and will remain one of the essential pillars of success in the way businesses attract and engage customers. If you’ve been in the digital marketing game for any amount of time, you know that boosting your content marketing efforts is essential for the growth of your brand.  And, […]

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6 Alternatives to Amazon For E-commerce

With a net worth of  $1.7 trillion, Amazon has dominated the e-commerce sector for years, leaving many of its competitors in the shade. But are there alternatives to Amazon? With an audience as vast as Amazon, small business start-ups and solo entrepreneurs flock to the site to sell the products, get established, and build their […]

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The Comprehensive Guide to Impression Shares

Online advertising is booming. But, when you’re launching digital campaigns, you want to be sure you’re maximizing your efforts — and your profits — by boosting your ad’s impression share. Your impression share tells you how well your ad is performing compared to its total potential audience, and boosting it can help increase engagement as […]

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How to Add Menus in WordPress

Just like a 3-course dinner menu, your website’s navigation menu must be clear and well organized to serve each course of your content.  You might not have given your WordPress website’s menu much thought until now, but it’s an important detail to get right. This tutorial will show you how easy it is to design […]

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How to Choose The Right Technical SEO Agency

Got a crawling, indexing, or site-wide ranking problem? SEO traffic isn’t just about having the right content. One wrong technical SEO setting can bring your entire site down. And many technical errors are so obscure that they go unnoticed for years. Even small problems can add up, slowing you down and resulting in less traffic. […]

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31 Instagram Hacks, Tips, & Features Everyone Should Know About

Instagram has become the favorite social network of many — and, as a result of its popularity, its become a major platform for marketing opportunities. For instance, consider the fact that 80% of Instagram users have made a purchase based on something they discovered on the platform. Additionally, folks don’t just use Instagram casually, as […]

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