“Industry Expert” Opinion

“Industry Expert” Opinion


Search Conferences You Must Attend in 2019

[ad_1] Another year has passed, and with it, so many new trends and changes in search marketing. In the search field, every week is a lifetime, and as search marketers, we never stop learning, even for a minute. We must stay up-to-date and follow the latest tweets, keep up to speed on search conference recaps, […]

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7 Creative Company Profile Examples to Inspire Your Own

[ad_1] We all know about the infamous rivalry between Dunkin’ Donuts and Starbucks. At the end of the day, they both sell coffee — but they’ve each cultivated strong, unique brands, and have attracted very different audiences as a result.

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What the Heck Does HTTP Error 503 (Service Unavailable) Mean & How Can You Fix It?

[ad_1] Imagine someone searches for a topic and finds your website on page one of Google. When they click through to your website, though, their eyes land on a bland webpage that says “Service Unavailable”.

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Outbrain Promotes Alexander Erlmeier To MD, International

[ad_1] MUNICH – JANUARY 21, 2019 — Outbrain, the world’s leading native advertising platform, announced today changes to their international business that reflect their ambitious growth strategy in 2019. As part of this reorganization of the senior management team, Alexander Erlmeier has been promoted as Managing Director, International. Alexander will lead the business for the […]

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Affiliates Marketing Guide to Native Advertising

[ad_1] You’ve heard it before – native advertising is hot. The first native ads appeared in 2012, and since then, native advertising spend has exploded, overtaking display spend back in 2017. By 2020, native advertising is predicted to make up 30% of all global ad spend. Performance marketers are also getting in on the game, […]

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Best SEO Practices You Should Start Doing Today

[ad_1] Are you aware that SEO knowledge is essential not only for SEO experts? Both big brands and small business owners should know how SEO works for their websites. First of all, the biggest mistake a small business can make is to hire a low-quality SEO company. Yes, it’ll help you save money. No, it […]

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B2B Email Marketing Tips To Boost Engagement

[ad_1] Even in the midst of shiny, new innovations that help brands reach and engage with customers, email remains a crucial component of successful B2B marketing strategies. Generating $38 for every $1 spent, email ranks as one of the best channels for return on investment. But don’t think results simply start and stop at increased […]

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Eurosport Signs an Exclusive Multi-Year Partnership

[ad_1] LONDON–(BUSINESS WIRE)–Jan 16, 2019–, the world’s leading native advertising platform, announced today it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology. Smartfeed provides […]

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How to Target Super Bowl LIII Viewers With Native Ads

[ad_1] With over 103 million viewers during the 2018 Super Bowl, there is no mistake that one of the largest sporting events in the U.S. commands a hefty price tag for advertisers. On average, brands spent $5 million for a mere 30-second TV spot during last year’s Super Bowl. That’s more than Tom Brady’s 2018 […]

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How Digital Marketing Will Change in 2019

[ad_1] Digital marketing is going to change drastically in 2019. And sadly, you aren’t going to like a lot of the changes. And no, I don’t mean change from a competition standpoint. You already know that each year marketing gets more expensive and more competitive. That’s just a given. Just look at the graph above: […]

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